In the Interim

As the owner of a small business, you have plenty of things to be focussing on. You’re used to doing it all yourself and love the challenge, but you no longer have the time to manage it all. Plus the growing demands to be an expert in so many different areas are distracting you from doing what you enjoy and excel at most.

With the growth of your business comes the need to add roles and spread the tasks. How you prioritize which responsibilities to delegate will depend on the nature of your business, your goals and the skill set you possess. Thoughts of expansion start taking shape for which you need a scalable foundation and added expertise. You may be contemplating a business alliance or partnership, or you may be weighing up staffing needs.

May I suggest that it’s never too soon to consider outsourcing?

As an interim executive, it is my business to support the growth and development of yours. Think of Business-Sitter as your on-tap marketing department that offers:

  • access – as needed – to strategic planning, process analysis, campaign development and integration, marketing-communications coordination, brand guardianship and hands-on implementation;
  • from an external perspective;
  • without additional recruitment, training or overhead costs;
  • and with the ability to hit the ground running.

Let’s start by looking at what you are doing and why. From there a needs assessment will help clarify what can be outsourced to help you manage your workload and reach your goals.

Whether you need help defining your positioning statement, building a customer retention program, project managing your next event or developing your online brand presence, my involvement will be as unique as your business.

On with the brief!

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