branding, digital marketing, WordPress

The name that wasn’t meant to be

The tests have come back positive - you're going to have a baby! No rush to find a name: you have months to agonize over the perfect cadence, the syllables and letters that will lovingly match the rest of the family's designations. So when you are spared just ten minutes to pull a worthy name… Continue reading The name that wasn’t meant to be

digital marketing, social media, WordPress

What, only 3 tips for mighty good blogging?

What were you expecting? A bigger number of tips or a different question? A headline should do that - make the reader curious enough to continue and find out what's in it for him or her. If the word "blogging" pulled you in you're presumably already a blogger or raring to go as one? Whatever… Continue reading What, only 3 tips for mighty good blogging?

digital marketing, marketing communications, social media

Putting Hangouts to the mobile test

A few days ago the group brought along their devices to our weekly meeting for a Google+ Hangouts trial. After dismissing the odd TV remote control (define “device”!), we settled down to discover the potential liberation and some of the hang-ups of Hangouts. The bottom line is that you need a Gmail account to use… Continue reading Putting Hangouts to the mobile test

digital marketing, WordPress

100 WordPress Tips for Beginners

Thanks to George and the gang, I've been hanging around the virtual WordPress cooler all year, picking up mean website builder tips, oohing at plugins I hadn't previously understood a need for, aahing at custom solutions for theme niggles, and generally sharing digital marketing tidbits with WordPress enthusiasts around the globe. It's a support network… Continue reading 100 WordPress Tips for Beginners

digital marketing

Brilliant SEO cheat sheet

Here's another delightful infographic display of  need-to-know marketing geekness. This Periodic Table of SEO Ranking Factors comes courtesy of Search Engine Land. Click on it for the full-blown version and answers to the questions that are no doubt forming in your mind. May SEO crackers continue to persevere as long as Google continues to modify… Continue reading Brilliant SEO cheat sheet

digital marketing, social media

Seven habitual planets in the social media universe

An irresistible call to action - "Embed the image above on your site" - is like waving a pin-virgin image at a Pinterest pinner on a voyage through the visual universe. While pondering the future dimensions of copyright issue, I gratefully share this rocket-powered study of virtual terrestrial behaviours courtesy of  Online MBA Resource.