branding, international marketing

How to create generic brand advertising

In my grand old days of multinational ad campaigns, shoots in exotic locations, securing global music rights or model buyouts for mass media viewing and ensuring the corporate tagline was spot on across all markets, the biggest fear the creative team faced was Not-Invented-Here syndrome. Having created a most unusual response to the brief, one… Continue reading How to create generic brand advertising

branding, digital marketing, WordPress

The name that wasn’t meant to be

The tests have come back positive - you're going to have a baby! No rush to find a name: you have months to agonize over the perfect cadence, the syllables and letters that will lovingly match the rest of the family's designations. So when you are spared just ten minutes to pull a worthy name… Continue reading The name that wasn’t meant to be

branding, business-sitting, interim management, marketing communications

Get your brief on…

and outsource your marketing needs! As the owner of a small business, you have plenty of things to be focussing on. You’re used to doing it all yourself and love the challenge, but you no longer have the time to manage it all. Plus the growing demands to be an expert in so many different… Continue reading Get your brief on…